SQUAT · Simulated testing and research panels for builders, small teams, and product leaders
Start with what you know.
Run tests and research with SQUAT.
Finish with the evidence to act.
SQUAT helps you create panels of simulated personas for user-acceptance testing and qualitative research, integrated with the AI tools you already use like Claude and ChatGPT. It gives you research and testing capacity that you need without asking you to surrender your expertise, judgement, or your pocketbook.
Creators, designers, and builders can move quickly with today's technology tools, but that doesn't guarantee anything: designs and processes can work technically but be impossible for users to navigate; promising ideas fall flat without being pressure-tested; teams have strong instincts but lack the evidence to build support for them.
The gap is not imagination, experience, or passion. It's a lack of time and resources to recruit a research panel, ask questions, expose work to useful perspectives, retain the evidence, learn, and iterate at the speed and scale that's required. That's why we created SQUAT.
With SQUAT, you can turn what you know about your users (and what you want to test) into UAT and research studies, collect a visible record of the work, and produce findings you can act on and share. You assemble your squad and give it a goal — not scripts or code — and watch what they uncover: the shortcut you never planned, the dead end you didn't know about, the exact step where someone gives up. Every round lands in a longitudinal ledger you can inspect, so with every cycle, you know what changed and why.
US only for now. Join the waitlist and we'll let you know when we launch.
Discover what works (and what doesn't)
You can whip up a new design and prototype a product in an afternoon now that looks finished. What about your prospect or customer — does it make sense to them? Can they find the right door to open? Where do they stall, and what do they try instead? Which of the two or three options you're weighing actually holds up in the wild?
Large organizations build a point of view with research and QA teams. Almost nobody else has that. A solo creator carries the responsibility for design, product functionality, and technical quality all at once. A small agency team gets hired for its innovative ideas and point of view, but then has no research budget to defend it with. A director has to make a recommendation convincing to peers and credible to leadership. Someone inside a company can see the question worth asking and has no practical way to find the answer through all the bureaucracy.
Intuition and hard-won experience matter in all four cases — they are just not the same thing as coverage, and there are only so many hours in the day.
SQUAT is how you answer these questions without a research department.
HOW TO SQUAT
Bring what you know
To begin, you simply start conversation with SQUAT in your AI client, like ChatGPT or Claude, about the people, product, and decisions you need to focus on. SQUAT helps you frame the questions, define what the study needs to cover, and guide the work through a coherent process.
Add existing research, profiles, interviews, briefs, and source material into the conversation, just like you do when you add documents to your existing chats, without requiring you to translate everything into “computer speak.” If your AI supports interactive voice mode, SQUAT can often interview you about these things too.
SQUAT generates participant personas which you then recruit onto a project — building your squad — as you describe scenarios to test and an objective for the squad to work toward.
Run your tests and research panels
SQUAT lets you put a concept, experience, or question in front of your squad members. Scored UAT rounds provide comparable scores and trends, while panels produce qualitative evidence and feedback. Whichever method you choose to do your research, methodological discipline is built-in: it guards the work from process improvisation, drift, and "creative problem-solving" that AI agents can exhibit.
Inspect the evidence and report
SQUAT completes each round by offering to create a report—a structured, coherent deliverable with the findings that matter visible at a glance—with depth behind them to help earn trust with peers, clients, and leadership.
The Research Round
Guided by method. Grounded in evidence. Pointed at the questions you decide are worth asking.
You give each squad a mission, complete with context and scenarios that you develop. They engage, and what happens can reveal insights and potential that you hadn't even considered — way beyond what scripted, code-based checks can cover. SQUAT records the agent dialogue, and study findings can be directly traced back to that record — so when someone asks why you changed direction or you need to back up your recommendation, you've got the receipts.
SQUAT preserves a detailed ledger of the study: what was exposed, what was presented and in what order, how each persona responded, and the artifacts that were captured or used, like images and screen shots. That record makes it possible to learn over time and trace important assertions back to their source.
As dialogue events, findings, and results accumulate in the ledger, you can see where squad members get stuck in your product flow, what they understand and what they do not, and what changes from one round to the next as you make changes.
Where your squad comes from
You recruit the members of your squad - from interviews, existing persona profiles, or documented evidence.
Existing sources and documentation
Turn your pre-existing knowledge of customers, including their interests, beliefs, values, and behaviors into persona briefs.
Your direct knowledge and expertise
Sometimes you have expert knowledge about your audience from direct experience or an extensive amount of life experience. SQUAT can interview you (and others) and build a persona from your first-hand accounts.
Squad members are simulated research panelists. They present with personas, take on roles, respond to scenarios, and work to accomplish goals that you set. And they're not bashful about putting their impressions on the record.
Built for your way of working
Bring your own agent (BYOA)
SQUAT integrates directly with ChatGPT and Claude using the SQUAT Plug-In. Just create your SQUAT account, sign up for service, install the plug-in, and connect in minutes.
Works with the AI you already use
Your AI service handles inference and the interface between you and the SQUAT server. SQUAT supplies the service for your workspace, the methodology, and the ledger.
Durable methodology and record
AI can take a different path each time it tackles a problem. SQUAT was designed with this in mind and enforces a consistent methodology, so that your last round is as reliable as your first.
Your IP and product knowledge stays yours.
Your IP is a valuable asset. That's why all product information, briefs, personas, reports, and other customer content entered into SQUAT are protected with service-managed application encryption: every workspace has its own unique key and it's wrapped by Google's Cloud KMS.
Direct access to the encrypted information in your workspace is designed to be possible only for you and for the users you authorize. For example, if you request support from SQUAT staff, you must issue a case-bound, expiring grant for a specific support request, which you can revoke on demand.
Questions builders ask first
Does SQUAT replace my existing scripted tests?
No. Keep your unit tests, integration tests, and harnesses — they help confirm the paths you created still run after a build, and they’re good at it. SQUAT is the experiential acceptance layer: whether a persona can accomplish a goal and survive the flow, not whether the flow executes.
How is a squad member different from a test script?
A script does what the code tells it to do. A squad member is a simulated tester working toward an objective. Give it a goal and no instructions and it will choose its own route through your product, including routes you never scripted. It is a simulation, not a person — so what it finds is a lead worth investigating and evidence worth keeping, not customer testimony.
Where do squad members come from?
We call this "recruitment" and there are two ways in. SQUAT can interview you about people or user archetypes you actually know — how they behave, what they want, and where they give up. Or you load research interviews and user profiles your team already maintains. These become personas in SQUAT, which you then assign to specific squads (teams).
Do I need to be an engineer or a "technical person" to use SQUAT?
No. You need to know what you are building and who it is for. SQUAT runs inside the agent tools you already use, and you work with it by talking to it — the same way you already work with Claude, ChatGPT/Codex, or LM Studio. Designers, strategists, agency principals, and product leads use it without writing code.
What does it cost to run a round?
SQUAT does not add a per-round or per-token charge. Rounds are unlimited on every paid tier and use the AI subscription you already pay for. Plan limits apply to workspaces, seats, devices, and add-on packs—not rounds. We may review excessive use and act on abuse to protect the system and other users.
Can I get my data out of SQUAT?
Any tier, any time. Your personas, records, and ledger are yours — request a workspace export and take them with you. The export profile lists exactly what is included and what is excluded, so you can check before you need it.
When will SQUAT be available?
SQUAT is in the final stages of development for its initial release — expected Fall 2026, opening first in the United States. Join the waitlist for progress updates and to be among the first users.
How do I organize a squad around the question I actually have?
Create a project for the work, assign the personas whose perspective the question needs, then describe the scenario and the goal. A SQUAT facilitator agent runs the round — a scored UAT round or a qualitative panel — and the results land in that project's ledger, so a later round has something to compare against.
More in Help.
Know before you go with SQUAT.™
SQUAT opens first in the United States in the fall of 2026. Join the waitlist and we'll tell you the moment you can start.
Join the waitlist