We lift. We run. We row. We cycle. We climb.
We seek peak performance in whatever our sport.
Our MD is a qualified personal trainer. She spent 9 years in the military lifting weights and training hard. She's won rowing races, cycled sportives, run endurance obstacle races, she was even a dancer throughout her childhood. She gets sport.
Laura cares passionately about all things related to wellbeing. This includes the planet and sport! Getting outdoors is the best way to exercise and the outdoors is being ruined. You can see more in our blogs. Yes, there are 2! This is so you can distinguish between environmental and sporting articles but we can't promise there wont be crossovers, especially relating to sportswear.
We are on a mission to make plastic-free sportswear. Designers and major brands tell us it can't be done. Sportswear companies focussed on recycling plastic to save the ocean. We want to turn off the tap. Now.
Peak performance means looking at everything you do. Understanding what you need to be your best: To lift the heaviest; To cycle the fastest. Everything matters.
Clothing-based plastic (hydrocarbon polymers) include elastane, spandex, lycra, nylon, polyester, acrylic.
Some of our fabric is organic cotton. We know cotton itself has issues so we are working together with our supply chain to develop novel fabrics that will reduce the cotton content by using a food production by-product. This reduces waste and doesn't generate additional resource use through plant growth because it already exists.
In addition, we're looking closely at our own waste. We're a paperless office and have asked our suppliers to avoid the use of hang tags in the clothing. We promise to keep postage packaging to a minimum too.
We will be selling at events, so you can have a look at the events page for more information on where we will be and when.
Got questions? Email our MD direct: email@example.com
A mechanical stretch is induced in the production of the fabric so they stretch only in the warp and/or weft which means they may be stitched together a bit differently. The good news? No plastic microfibre leakage through your washing machine so wash away!
The fibre is natural cellulose and so has a very low carbon footprint too.
We hope to retail our initial leggings in October.
We will keep you updated on the blog.