We lift. We run. We row. We cycle. We climb.
We seek peak performance in whatever our sport.
Our MD is qualified in Personal Training, Exercise Referral and Freestyle Dance. She spent 9 years in the military lifting weights and training hard. She's won rowing races, cycled sportives, run endurance obstacle races and she was a competition dancer throughout her childhood.
She gets sport.
Laura cares passionately about all things related to wellbeing. This includes the planet and sport. Getting outdoors is the best way to exercise and the outdoors is being ruined.
We are on a mission to make plastic-free, low impact sportswear.
Designers and major brands tell us it can't be done. Sportswear companies focussed on recycling plastic to save the ocean. We want to turn off the tap. Now.
Peak performance means looking at everything you do. Understanding what you need to be your best: To lift the heaviest; To cycle the fastest. Everything matters.
Clothing-based plastic (hydrocarbon polymers) include elastane, spandex, lycra, nylon, polyester, acrylic.
Some of our fabric is organic cotton mixed with other natural fibres. We know cotton itself has issues so we are working together with our supply chain to develop novel fabrics that will reduce the cotton content by using a food production by-product. This reduces waste and doesn't generate additional resource use through plant growth because it already exists.
In addition, we're looking closely at our own waste. We're a paperless office and have asked our suppliers to avoid the use of hang tags in the clothing. We promise to keep postage packaging to a minimum too.
We will be selling at events, so you can have a look at the events page for more information on where we will be and when.
Got questions? Email our MD direct: firstname.lastname@example.org
A natural fibre with a slight stretch and a mechanically induced stretch through knitting. The good news? No plastic microfibre leakage.
The fibre is natural cellulose and so has a very low carbon footprint too.
We hope to retail our initial leggings in Summer 2020.
We will keep you updated on the blog.